Sponsorship has become so much more than just a contractual matter. Anyone looking to perform in top sports needs reliable partners, who are serious and reliable with a portfolio of innovative products. The entire team has to give their all for mutual success. Even though in the end only one can cross the finish line first, for ABUS, second place does not go to the first loser. Sport is all about team spirit, self-sacrifice and deprivation, but also passion, dedication and discipline. It's about individual success as well as that of the entire team, the partners and for the remarkable sporting world.
ABUS has been the official sponsor of Movistar Team since 2017 – the most successful UCI professional cycling team in the world over the last four years.
The sponsorship partnership between ABUS, number one in security technology, and Movistar Team, currently the best cycling team in the world, makes for a collaboration at the highest level. As official security partner and helmet sponsor, ABUS works closely with Movistar Team towards mutual success. When three-week tours are decided by seconds, every detail has to be right. ABUS helmets make the crucial difference between victory and defeat.