ABUS secures partnership with NBA basketball team PHOENIX SUNS

Wetter, October 10, 2017

  • The German security company ABUS is now an official partner of the North American NBA team
  • ABUS branding on Phoenix Suns courtside signage, out of home and first time tv commercial
  • First-of-its-kind collaboration designates ABUS as the “Official lock of the Phoenix Suns”
  • Limited padlock edition for the 50th anniversary of the team in the NBA

Christian Rothe, CMO of the ABUS group together with a representative of the NBA teams „Phoenix Suns“ (men) and „Phoenix Mercury“ (women) next to their mascot “Scorch“ after signing the contract of the long-term partnership agreement © ABUS - Phoenix Suns

ABUS, a worldwide industry leader in safety and security solutions starts a multi-year strategic partnership with the NBA team Phoenix Suns. It is the first bigger marketing engagement of ABUS in the United States and at the same time the first partnership of the Phoenix Suns in the category of security technology.

„Basketball is a vital part of the culture in the USA. Through our partnership with the Phoenix Suns, we want to emotionalize our brand and increase the brand awareness of ABUS in North America even further. Our home security operations are headquartered in Phoenix, Arizona and we are very happy that we found a local partner with a nationwide presence.” says Christian Rothe, member of the ABUS executive board who is responsible for Brand and Corporate Communications. The partnership agreement was initiated and negotiated by sports agent and former ATP tennis professional Florian Krumrey, who is convinced that basketball will be the perfect platform for ABUS to strengthen the brand in a manner that impacts the business in the North American market.

The campaign’s claim: „Protect What You Love“

ABUS and the Suns are encouraging the fans to “Protect what you love” and as part of the multi-year agreement, ABUS will have a prominent presence in- and around-arena. For the first time for ABUS, a TV commercial was produced which will be running on US television and on all digital ABUS and Suns channels and broadcasts. The communication is rounded off by a supporting digital campaign, enter-to-win activities, outdoor advertising, pr and pos measures with Suns player appearances. With the campaign that was developed by the Austrian agency Spectrum from Innsbruck (Markus Erler, Creative Director), ABUS and the basketball franchise want to remind the fans and consumers how important it is not to leave the things unsecured that are dear to you. In celebration of the newly-forged partnership, Suns rookie Josh Jackson, who is projected to be one of the team’s key defenders, will open the Suns locker room to fans around the world and host a unique behind-the-scenes tour on the Suns’ and ABUS Facebook page on Thursday, Oct. 12 at 7 p.m. (Phoenix time).

© ABUS - Phoenix Suns

Limited padlock edition with 50th anniversary logo of the „Phoenix Suns“

In addition to the already mentioned activities and for the launch of the 50th NBA season for the Phoenix Suns, ABUS has developed a unique padlock which was designated as the „Official Lock of the Phoenix Suns”. Fans will receive this limited edition Suns and ABUS co-branded lock at five games throughout the season with the first being at the Nov. 22nd game when the Suns host the Milwaukee Bucks.

Additional commitment in the WNBA professional women’s league

With the start of the 2017/2018 season, ABUS will also team up with the WNBA women’s basketball team „Phoenix Mercury“ and take part in the „Brittney Blocks Initiative“.A common promotion that will donate money to the charity of ABUS’
choice each time Mercury center Brittney Griner records a blocked shot during the 2018 WNBA season . Griner was elected Best WNBA Defensive Player of the Year in 2014 and 2015 and leads the WNBA statistics with 2.5 blocks per game during the 2017 season.

Be there at the season start of the Phoenix Suns on October 18, 2017!

The Phoenix Suns start off the new season with a home game on Wednesday, October 18, 2017 at 7 p.m. local time in the Talking Stick Resort Arena in Phoenix, Arizona against the Portland Trail Blazers. Further information will be available on suns.abus.com on October 10, 2017.

About ABUS

Since 1924, ABUS provides a good feeling of security. The products of the German quality manufacturer distinguish themselves through a high level of reliability and longevity while still being very easy to use. In order to meet the growing requirements of private and commercial users, ABUS provides a large product range of innovative solutions for home security, safety lockout, commercial security and recreational security. The ABUS group is headquartered in Wetter, North-Rhine Westphalia, Germany and is made up of more than 20 subsidiaries worldwide distributing security products in over 100 countries.

About Phoenix Suns

The Phoenix Suns are Arizona’s original sports franchise and will celebrate their 50th season in the Valley during the 2017-18 NBA campaign. The Suns have been regarded as one of the most successful NBA franchises on and off the court. Since entering the league in 1968, the Suns own the fourth-best winning percentage all-time in the NBA. Phoenix has made the postseason in 29 of the team’s 49 seasons, including 19 of the past 29 seasons, and reached the NBA Finals twice (1976 and 1993). Off the court, the Suns are committed to being leaders in the community. Phoenix Suns Charities has distributed more than $20 million to local non-profits and organizations in need and the entire Suns organization has embedded itself locally by supporting community efforts through hundreds of player appearances and thousands of volunteer hours by Suns players and staff.

Your press contact at ABUS August Bremicker Söhne KG

Responsible for home security and fire protection

Mr Jorga Burri-Grisloff

ABUS August Bremicker Söhne KG
Altenhofer Weg 25
58300 Wetter

Telephone: +49 21 15 066 86-12
E-Mail: presse@abus.de

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