Fabian Cancellara becomes ABUS brand ambassador

Fabian Cancellara ©Phil Gale

Wetter/Ruhr (Germany) – March 27th, 2019

Olympic Champion, monument winner, World Champion. With Fabian Cancellara, one of the internationally most successful cyclists becomes a new brand ambassador of ABUS. Because on the bike "Spartacus" relies on the ABUS performance helmets GameChanger (aero helmet) and AirBreaker (road helmet). In its Swiss home, ABUS Security also protects a priceless collection of trophies and memories of a unique sporting career. As part of this collaboration, ABUS, the leader in mobile security, becomes a international partner of this year’s Chasing Cancellara racing series.



Since the 2017 season ABUS has been the official helmet and security partner of the Movistar Team

Valverde ©ABUS

A product offensive in the field of high-end helmets launched during this time. At the top of the list are the successful aero helmet GameChanger, which caused a revolution with a completely re-defined aero concept, and the new flagship AirBreaker, with which Alejandro Valverde became the 2018 UCI Road World Champion on the demanding circuit in Innsbruck. With the multiple time trial world champion Fabian Cancellara another world-class athlete now trusts in the performance helmets of ABUS.

Fabian Cancellara

"I am perfectionist. Anyone who knows me, also knows that I am testing my material extensively and that my demands are very high. The GameChanger has convinced me with its great aero characteristics. It feels nearly perfect – regardless the position on the bike. True professionals left their mark. With the AirBreaker there is even a top-ventilated and extremely light version. Now every amateur can race a world champion helmet and my advantage at Chasing Cancellara melts."

While the current UCI Road World Champion Alejandro Valverde from the Movistar Team wears his ABUS racing helmets in the unique rainbow design, Fabian Cancellara receives a very exclusive private collection of the ABUS GameChanger and the ABUS AirBreaker in black and gold design.
At the international races of the "Chasing Cancellara" series, ABUS will be the Official Supplier and offer the ABUS performance helmets to the participants in a special "Chasing Cancellara" design. At the eight events in this series, participants  have the opportunity to compete against Spartacus.
The GameChanger convinces in Fabian Cancellara’s special disciplines, the time trial (Forlì / Italy, Silkeborg / Denmark, Farum / Denmark, RiderMan / Germany, Lugano / Switzerland) and the classics (Dillier Classic / Switzerland). The AirBreaker will be appreciated by the participants at the long distances and in the high mountains (Villars / Switzerland and Zurich-Zermatt / Switzerland).

The Bern-based is also supported by ABUS in the area of home security

The collaboration between the globally successful security company and Fabian Cancellara goes beyond the cycling sector. The Bern-based is also supported by ABUS in the area of home security. The family-owned company from the Ruhr area has been known for innovative security solutions for almost 100 years: from window and door security to video surveillance and from alarm systems to modern SmartHome technologies. These are now also being used by Cancellara, where the proven ABUS security technology protects the property and values of Spartacus. The all-round protection secures the unique collection of medals, trophies, jerseys and wheels - from valuable individual pieces to priceless memories, from the first children's race to the Olympic victory.

Christian Rothe, member of the management of ABUS:

"With our performance helmets we have established ABUS in the world class. ABUS helmets are world champions and convince at the most important races around the globe. Two years of development work together with professionals and our product offensive pay off. Now Swiss precision meets security Made in Germany. We are delighted that Fabian Cancellara, one of the world's best cyclists, trusts in ABUS not only on the bike but also in the protection of his home, underlining the ABUS quality."

ABUS AirBreaker

ABUS GameChanger

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