Wetter an der Ruhr, 7 July 2017 – ABUS, the market leader in the field of safety technology, has teamed up with the Polish KROSS Racing Team as their official helmet partner. This partnership in the field of mountain bike racing sees the family business from South Westphalia continue with its consistent sports sponsorship strategy.
Children’s helmets, helmets for urban environments and sports helmets – thanks to its expansive expertise and love for sport, ABUS is amongst the best in the world in the performance sector. After sharing in the success of the UCI Pro-Continental team BORA Argon18 as a helmet provider from 2015 to 2016, ABUS has enjoyed a winning partnership with the Spanish UCI WorldTeam Movistar Team since 2017. Now the Polish UCI mountain bike team KROSS Racing Team join the ranks, with a sponsorship commitment at the very peak of the cross-country mountain biking discipline.
“ABUS is pursuing a stringent and sustainable strategy in its sports sponsorship. We are at once concerned with the securing and expansion of our position as a sporting helmet brand and with increasing awareness and popularity of the ABUS brand particularly in international markets," explains Christian Rothe from ABUS’ management team, setting out their objectives.
“Following on from our successful partnership with the Movistar team in the street racing discipline, the KROSS Racing Team in the off-road discipline fits perfectly into our strategy of being represented at the top of all cycling sport disciplines. Cycling is all about values such as team spirit, passion and ambition which is why it is so close to ABUS’ heart. Our customers benefit as our close cooperation with the world’s best teams results in the innovation of state-of-the art products. These products are not just reserved for the professionals, but can also provide amateur athletes with the peace of mind that comes with peak safety performance," adds Martin Böckelmann, Sponsoring Activation Manager at ABUS.
Mountain biking is currently enjoying a boom, as more and more people discover a love for a more rugged set of wheels. MTB sporting events and the stars of the scene also spark a lot of interest. ABUS looks forward to working with the Swiss athlete Jolanda Neff (overall women's Mountain Bike World Cup winner in 2014 and 2015 and female Mountain Bike Marathon world champion in 2016) and the Pole Maja Wloszczowska, who regularly finishes on the podium in international competition. These peak performance athletes will test out the new ABUS MTB helmets under race conditions and will develop them in collaboration with ABUS engineers. The result will be next-level helmets for everyone who loves biking.
Armed with its ABUS helmets, the KROSS Racing Team is off to a great start in the new season: Maja Wloszczowska won the first race of the season in Milan, while three-time U23 women’s world Champion Jolanda Neff came third. Bartlomiej Wawak clocked the fastest time at the second race in Langenlois. At the World Cup events in Albstadt and Andorra, the KROSS Racing Team secured its place as the most successful team in the women's category. The KROSS Racing Team is currently second in the UCI team ranking, second only to first place.
Thanks to vision, passion and consistent business strategy, in just 20 years, the KROSS brand has evolved from a small bike shop to one of Europe’s biggest names in bicycle manufacturing, competing with the world’s most famous brands. KROSS bikes are manufactured in Przasnysz, 100 km north-east of Warsaw, using the latest production techniques.
Founded in 2006, the Kross Racing Team is a mountain bike team which evolved in a very short time from a group of amateurs to a peak professional team, and now rides at the very top global level. The team, which focuses on the cross-country Olympic discipline, includes several star athletes: UCI number 1 NEFF Jolanda, UCI number 3 WLOSZCZOWSKA Maja, UCI number 24 GIGER Fabian and UCI number 26 WAWAK Bartlomiej.
ABUS has been ensuring the good feeling of security since 1924. The German manufacturer specialises in high-quality products characterised by reliability, durability, and ease of use. To meet the growing needs of private and business customers, ABUS offers a wide range of innovative solutions for home, commercial, and mobile security. The ABUS Group includes ABUS August Bremicker Söhne KG, ABUS Security-Center GmbH & Co. KG, ABUS Pfaffenhain GmbH and ABUS SECCOR GmbH. The independent group of companies is based in Wetter an der Ruhr and operates all over the world.
ABUS has been the official partner of the Movistar Team since 2017 – the most successful UCI professional cycling team in the world over the last four years. The sponsorship partnership between ABUS, number one in security technology, and the Movistar Team, currently the best cycling team in the world, makes for a collaboration of the highest level. As official security partner and helmet sponsor, ABUS works closely with Movistar Team towards mutual success. When three-week tours are decided by seconds, every detail has to be right. ABUS helmets contribute to the crucial difference between victory and defeat.