ABUS is helmet sponsor of pro cycling team Bora-Argon 18

ABUS becomes helmet sponsor of pro cycling team Bora-Argon 18 © ABUS

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Wetter/Ruhr, Germany, December 3, 2014 – ABUS, the specialist for mobile security, is the official technical partner of the UCI Professional Continental-level team Bora-Argon 18, starting next season. As part of this partnership, ABUS supplies the professional cyclists with the official team helmet – a special edition of its top racing helmet, the Tec-Tical Pro v.2. The security expert also gives the pro team additional support: mechanical and electronic security systems for the equipment used in team vehicles and at team headquarters.

Christian Bremicker, CEO of the ABUS Group: "We look forward to this new cooperation in the world of sports"

According to Christian Bremicker, CEO of the ABUS Group, the driving forces behind the sponsorship, as well as the foundations for the upcoming collaboration, include the team’s German roots, its international focus and a similar philosophy. “Making a strong commitment to a German professional cycling team is the logical next step in our sponsoring strategy. It offers us a fantastic opportunity to showcase our products to a wide audience at the highest level of competitive cycling, while also giving us the possibility to incorporate feedback from the professional cyclists into the further development and optimisation of our helmets. We look forward to this new cooperation in the world of sports and wish the entire team a healthy season as well as lots of success,” says Bremicker.

Bora-Argon 18 (formerly known as NetApp-Endura): currently the most successful cycling team in Germany

The Bora-Argon 18 team, still known under the name NetApp-Endura, competes on the UCI Professional Continental circuit and is currently the most successful and highest-level cycling team in Germany. The team’s all-time highlight was its participation in this year’s Tour de France, where it finished seventh in the overall classification and took third place in the individual time trials for stage 20. Bora-Argon 18 is a German team with a strong international roster of riders.

About ABUS

Since its founding in 1924, ABUS has provided people and businesses with the good feeling of security while offering a wide range of innovative security solutions in areas of home security, commercial security and mobile security. Along with bike locks, bike bags, and motorcycle and boat locks, Abus’s mobile security unit also offers cycling helmets, and specifically high-end racing helmets for professional competition. The independent corporate group, which is headquartered in Wetter/Ruhr, Germany, operates globally and is the market leader in a number of countries.

The partnership is initially planned to run for two years. 

Your press contact at ABUS August Bremicker Söhne - Mobile Security

Responsible for mobile security
Mr Holger Beelmann  
ABUS August Bremicker Söhne KG
Altenhofer Weg 25
58300 Wetter
Germany
Telephone: +49 21 15 066 86-13
E-mail: presse@abus.de

Your press contact at ABUS August Bremicker Söhne

Responsible for domestic security
Mr Jost Knefelkamp  
ABUS August Bremicker Söhne KG
Altenhofer Weg 25
58300 Wetter
Germany
Telephone: +49 23 35 634-193
E-mail: press@abus.de

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