Sponsorship has become so much more than just a contractual matter. Anyone looking to perform in top sports needs reliable partners, who are serious and reliable with a portfolio of innovative products. The entire team has to give their all for mutual success. Even though in the end only one can cross the finish line first, for ABUS, second place does not go to the first loser. Sport is all about team spirit, self-sacrifice and deprivation, but also passion, dedication and discipline. It's about individual success as well as that of the entire team, the partners and for the remarkable sporting world.
ABUS has been the official sponsor of Movistar Team since 2017 – the most successful UCI professional cycling team in the world over the last four years.
The sponsorship partnership between ABUS, number one in security technology, and Movistar Team, currently the best cycling team in the world, makes for a collaboration at the highest level. As official security partner and helmet sponsor, ABUS works closely with Movistar Team towards mutual success. When three-week tours are decided by seconds, every detail has to be right. ABUS helmets make the crucial difference between victory and defeat.
ABUS has been the official security partner of the BORA hansgrohe World Tour team since 2017. We equip the professional cycling team with state-of-the-art security technology in the top category. When it comes to security equipment, the BORA hansgrohe team places its trust in the number one and ABUS supplies the team with exclusive solutions in mechanical and electronic security systems.
The German professional cycling team also provided useful feedback for helmet development as ABUS made a reliable contribution to the success of the team as helmet provider from 2015 to 2016.