ABUS and Sports

Sponsorship has become so much more than just a contractual matter. Anyone looking to perform in top sports needs reliable partners, who are serious and reliable with a portfolio of innovative products. The entire team has to give their all for mutual success. Even though in the end only one can cross the finish line first, for ABUS, second place does not go to the first loser. Sport is all about team spirit, self-sacrifice and deprivation, but also passion, dedication and discipline. It's about individual success as well as that of the entire team, the partners and for the remarkable sporting world. 


NBA Team Phoenix Suns

ABUS, a worldwide industry leader in safety and security solutions starts a multi-year strategic partnership with the NBA team Phoenix Suns. It is the first bigger marketing engagement for ABUS in the United States and at the same time the first partnership of the Phoenix Suns in the category of security technology. ABUS and the Phoenix Suns are a perfect match: both are headquartered in Phoenix/Arizona, have a strong history of success, and are building for an even greater future!

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Movistar Team

ABUS has been the official sponsor of Movistar Team since 2017 – the most successful UCI professional cycling team in the world over the last four years.

The sponsorship partnership between ABUS, number one in security technology, and Movistar Team, currently the best cycling team in the world, makes for a collaboration at the highest level. As official security partner and helmet sponsor, ABUS works closely with Movistar Team towards mutual success. When three-week tours are decided by seconds, every detail has to be right. ABUS helmets make the crucial difference between victory and defeat.

KROSS Racing Team

KROSS Racing Team, home to reigning World Champion Jolanda Neff, is a top mountain bike team sponsored by ABUS. Following its foundation in 2006, it evolved in a very short time from a group of amateurs to a peak professional team, and now rides at the very top global level. The team, which focuses on the Olympic discipline of Cross Country, includes several star athletes: World Champion Jolanda Neff (SUI), UCI number 3 Maja Wloszczowska (POL), as well as the former U23 European Champion Fabian Giger (SUI), and Bartlomiej Wawak (POL). Since the World Cup in Lenzerheide, the MTB team has been wearing the Aventor helmet, which features first-rate ventilation.

Read more on the KROSS Racing Team