ABUS wins Red Dot for high design quality

ABUS wins Red Dot for high design quality

AFFING – 21 Juni 2021 – ABUS has been successful in the Red Dot Award: Product Design 2021. The international jury has awarded the ABUS Wi-Fi Outdoor Camera, that will celebrate its market launch in a few months, the distinction “Red Dot”, which stands for high design quality.

The user decides what is important

The weatherproof ABUS Wi-Fi Outdoor Camera is not yet available in stores, but will celebrate its market launch in a few months and will then make the everyday life of its users easier. Thus, they can set what they attach particular importance to when monitoring their property: For example, do they not want to be informed about animals walking past in the garden under any circumstances? Individual settings can be quickly implemented in the App2Cam Plus. If a microSD card is inserted as memory in the camera, it is possible to look into the past: What had happened five seconds before the motion was detected? You can also switch to the livestream view very easily and even while you are on the move. The ABUS Wi-Fi Outdoor Camera also impresses day and night with a very good image quality. 


Good design runs in the family 

The ABUS Wi-Fi Outdoor Camera is now the second model in this product design family to receive the award, following the ABUS Wi-Fi Battery Camera, which was awarded a coveted Red Dot last year.

Product designer Simon Busse designed the product together with ABUS and explains the design approach as follows: "For us, the particular challenge in 

designing the ABUS Wi-Fi Outdoor Camera was to integrate the excellent camera technology as well as its functionality into an intuitive, unique and clearly recognizable design. As with the other models, the distinctive front gating is the outwardly visible characteristic of our design. Thus, the Outdoor Cam can be seamlessly integrated into the corporate product design of the series and can be easily incorporated into existing as well as current architectural and interior projects."

Evaluation platform for good design

In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. With more than 18,000 entries, the Red Dot Award is one of the world’s largest design competitions.

The Red Dot Award: Product Design dates back as far as 1955 and recognises the best products for a given year. The roughly 50 jurors were once again true to the motto “In search of good design and innovation” in the 2021 competition. The international panel of experts comprises specialists from a wide variety of sectors. They scrutinised the products entered in the competition in a process that spanned several days and were guided by assessment criteria such as the product’s formal quality, ergonomics and longevity. 

For more information about the product, visit www.abus.com or the online exhibition on the Red Dot website from 21 June 2021.

Your press contact at ABUS Security-Center

Responsible for video surveillance, alarm systems, mechatronics and access control

Mr. Heiner Krauss

ABUS Security-Center GmbH & Co. KG
Linker Kreuthweg 5
86444 Affing

E-mail: presse@abus-sc.com